Get High-Quality Leads from Meta & Google Ads – Consistently.
What We Do
At Kalpataru Digital, we help businesses generate high-quality leads consistently using performance marketing. No guesswork, no “boosting” — every campaign is engineered to deliver real prospects who are ready to buy. We combine data, tracking, psychology and ROI-driven decision making to make sure your ad budget creates measurable business growth — not vanity metrics.
Meta Ads
Generate high-intent leads quickly through data-driven Facebook & Instagram ads. We test multiple hooks, creatives and audiences to reduce CPL and scale what works.
Google Ads
Reach buyers who are actively searching for your service. We use high-intent keywords and smart campaign structure to drive enquiries without budget wastage.
Website & Landing Page
Conversion-focused landing pages designed to turn traffic into enquiries. Persuasive copy, trust elements and clear CTAs deliver more leads from the same budget.
Our Process
A proven 5-step process designed to help businesses generate qualified leads consistently and profitably.
Step 1. Deep-Dive Strategy Call
We begin by understanding your business like a partner, not a vendor. We analyse your:
- Offer & pricing
- Ideal customer profile
- Margins & sales pipeline
- Current marketing & competition
This helps us plan campaigns that align with real business goals, not random vanity metrics.
Step 2. Funnel & Offer Setup
Before running ads, we ensure that every click has a clear conversion path.
- High-converting landing page or lead form
- Lead qualification questions to filter time-wasters
- Tracking setup (Pixel, GTM, GA4, conversions)
The goal: Higher quality leads → Higher sales conversion.
Step 3. Campaign Launch & Testing
We run structured test campaigns to identify what works best.
- Multiple creatives, hooks & messaging angles
- Multiple audience sets / keyword groups
- Controlled budget to find winners without overspending
This approach avoids guesswork and gives fast insights with minimal risk.
Step 4. Optimize for Quality, Not Volume
Most agencies chase more leads — we chase better leads.
- Remove junk / uninterested enquiries
- Identify winning ads, keywords & placements
- Improve CTR, CPL and lead-to-call ratio
This ensures your sales team talks to people who actually want to buy.
Step 5. Scale with Confidence
Once winning patterns are identified, scaling becomes safe.
- Increase budgets gradually on top-performing campaigns
- Expand audiences and placements
- Weekly performance optimisation & reporting
The result: predictable, repeatable and scalable lead generation.
Hear from our clients
“We were struggling with high CPL for months. After working with Kalpataru Digital, our cost per lead dropped by 42% within 6 weeks and the quality of enquiries completely changed. Our sales team now speaks only to serious buyers.”
— Marketing Manager, Real Estate Developer (Pune)
“Earlier agencies only showed us reports. Here, we finally understood where our money was going and what was actually converting. The landing page + Google Ads setup alone doubled our monthly enquiries without increasing the budget.”
— Founder, Interior Design Studio
“The weekly optimization calls and transparent reporting make a huge difference. We used to get leads but no show-ups. After implementing qualification filters + retargeting, our appointment booking rate improved by 3x.”
— Clinic Owner, Healthcare Sector
Tired of Leads That Don’t Convert?
Let’s build a performance system that brings serious buyers — not time-wasters.
FAQs
Find answers to commonly asked questions about our performance marketing services and lead generation solutions.
How long does it take to start getting leads?
Most businesses start receiving qualified leads within 7–21 days once campaigns and tracking are fully set up.
Do you provide landing pages and tracking setup?
Yes. We handle landing pages, Pixel, GTM, CRM and full conversion tracking so your campaigns are built for results from day one.
Can you guarantee sales?
No agency can guarantee sales because conversions also depend on pricing, product, and sales process. But we do guarantee performance-driven campaigns that focus on high-intent leads and ROI.
What is the minimum ad budget required?
Most clients see strong performance starting with a ₹25,000 to ₹1,50,000 monthly ad budget, depending on industry and location.